CUSTOMER FOCUS
Goal: Build product and service demand via product offering and communications, supporting your customers shopping/decision process and raising their confidence in your offering and service to the point YOU and YOU alone are their short, mid and long term shopping choice
Using a combination of vendors existing
products and custom engineered products produces individual product line
assortments eliminating confusing overlapping featured assortments.
Resulting in assortments aligned on shelves by ascending order assisting
and accelerating customers shopping process leading them to a purchase
decision. Complete with advantage of lower inventory investment
producing higher yield.
onlineRPD shopping model provides the
crucial map guiding shoppers through the entire shopping experience to a
purchase . . . What ever it takes to move product the last 12
inches off
the shelf into customers hands, through checkouts and out the door.
Identifying key elements along consumers shopping decision process from discovery/initial awareness through the entire shopping process to purchase for application to promotion, in-store layout and point of selection graphics.
Before customers make commitments to purchase a product or service they
must reach a level of purchase confidence . . . A level of confidence that
what they are about to buy:
-
Satisfies specific needs and desires
-
Fulfills their personal ego and satisfaction
-
Is backed by a responsible source
-
Is backed by a dependable seller
-
Is completely understandable
-
Is of substantial value
Through profiling customers starting position at the beginning of their shopping process and identifying the gap between those points and their goals of purchase confidence; onlineRPD is positioned to formulate a game plan including time line and budget for converting shopping customers to buying customers..
